
PRIVACY STATEMENT
Last Updated: June 14, 2024
Scope of this Privacy Statement
Adaptive Resources Inc, doing business as Longitude 103 and its affiliated companies, subsidiaries, and assigness (collectively, “Longitude 103”) respect your privacy. This Privacy Statement applies to personal data collected by Longitude 103 through the ProducerConnect.com website the ProducerConnect iOS and Adroid Applications ("mobile applications"), and other websites which we operate and on which we post a direct link to this Privacy Statement. For some websites managed by Longitude 103 affiliates, the affiliate may act as a controller for data collected from the website. In certain cases, this Privacy Statement applies to personal data collected by Longitude 103 when Longitude 103 makes this Privacy Statement or a link to the Privacy Statement available in a digital communication, paper form or in person (for example when attending an event).
Please also note that co-branded websites (websites where Longitude 103 presents content together with one or more of our business partners) may be governed by additional or different privacy statements. Please refer to the privacy statement on those websites for more information about applicable privacy practices.
As used in this Privacy Statement, “personal data” means any information that relates to, is capable of being associated with, describes, or could be linked to, an identified or identifiable natural person (‘data subject’). An identifiable natural person is one who can be identified, directly or indirectly, by reference to
an identifier such as a name, an identification number, location data, or an online identifier.
The Categories of Personal Data We Collect
To the extent permitted by applicable law, the categories and types of personal data collected directly from you may include, without limitation:
- Contact information, including identifiers: Information used to communicate with you, such as first and last name, title, company
name, email address, telephone number, and postal address.
- Account and commercial information: Information that Longitude 103 maintains in association with your account, such as your
username/user ID, password, payment information, purchase records, information about your use of the product or service, and information about your credit and billing status and support inquiries.
- Internet or other similar network activity: Information collected when you visit a website, such as IP address, information on your
interaction with the website, browser type and language, operating system, location, date and time.
- Location information: Information about your physical location, such as if you provide your postal address or based on your IP address if
you visit a website. Global position system (GPS) data if you enable that feature in a website or mobile applications.
- Device Information: Information about the devices you are installing a mobile application on. This includes the make and model of the device, the operating system of the device, cell data carrier, device token and identification, and login information on the device.
- Photos: Photographs uploaded to the website or through the mobile applications, including those attached by the website interface or taken directly
by the mobile app.
- Business Documents: Documents uploaded by a user through the website or mobile applications including specific information regarding the client's
data.
How We Collect Personal Data (Sources of Data)
Longitude 103 collects personal data directly from you and from other categories of sources as described in more detail below. The categories of personal data collected directly from you by Longitude 103 include all the categories identified above in “The Categories of Personal Data We Collect” section. Longitude 103 collects personal data directly from you when you interact with us through our websites and mobile applications, including, without limitation, when you:
- Create a user account (individual or corporate).
- Request support either through email or on our dedicated support page.
- Submit questions or comments.
- Submit content or posts on our customer portal pages or other interactive webpages.
- Submit photographs or other business documents using the web application or mobile applications for storage on the system.
Personal data we collect online may also be combined with personal data you or your employer has provided to us through offline channels such as
through a support call, during an in-person meeting or in conjunction with a Longitude 103 training session.
We may also collect information indirectly from you relating to your use of our websites and response to our emails using various technology. The categories of personal data collected in this manner are what we refer to above as Internet or other similar network activity and inferences. Collecting information in this manner allows us to analyze the effectiveness of our websites and our marketing efforts, personalize your experience and improve our interactions with you. For more information about the technology, we employ for these purposes, see the “Cookies and Other Technology” section below.
How We Use (Process) Your Personal Data
We will not use your personal data in a manner that is inconsistent with the purpose of its original collection, unless we have provided you
additional notice and you have consented. Longitude 103 may use personal data we collect about you to:
- Identify and Authenticate You: We use your personal data to verify your identity when you access and use our services and to ensure the
security of your personal data. This includes your creation of an account that is associated with your personal data. The personal data that may be collected and processed for this purpose includes the name, title, company name, email address, telephone number, postal address, account number, username/user ID, password,
and preferences. We process this information to comply with our contractual obligations to you, your employer, or HydroData subscriber. In other cases, it is in our legitimate business interests to be able to identify and authenticate you.
- In App Notifications: We use your personal data to notify you about messages that may have been sent to you by the subscriber of the application. These notifications may be in the form of in application notifications through the mobile applications or in the web application. These may also be in the form of email notificaiton indicating you have a message waiting for your view. The personal data that may be collected and processed for this purpose includes the name, title, company name, email address, telephone number, account number, username/user ID, password, device id, device token, application token, and preferences. We process this information to comply with our contractual obligations to you, your employer, or HydroData subscriber. In other cases, it is in our legitimate business interests to be able to identify and authenticate you.
- Fulfill Your Requests: If you request something from Longitude 103, such as a product or service, a call back, a newsletter subscription, or
specific marketing or other materials we use the personal data you provide to respond to your request. We or our representatives may also contact you as part of customer satisfaction surveys or for market research purposes. Where required by applicable law, we will obtain your consent before sending marketing messages. The
personal data that may be collected and processed for this purpose includes the name, title, company name, email address, telephone number, postal address, account number, username/user ID, payment information, purchase records, information about your use of the product or service. We process this information to comply with our contractual obligations to to you, your employer, or HydroData subscriber when responding to your requests. In other cases, it is in our legitimate business interests to be able to provide customers and prospective customers with information, goods, or services they request.
- Provide You with Information About Our Products, Services and Events: Longitude 103 may use your personal data to notify you about product and service offerings as well as events that we believe may be of interest to you. Longitude 103 also may use your personal data to respond directly to your requests for information, including registrations for newsletters or other specific requests. The personal data that may be collected and processed for this purpose includes the name, title, company name, email address, telephone number, postal address, account number, username/user ID, your use of the product or service, information about your registration or participation in an event, and support inquiries and location information and inferences. It is in our legitimate business
interests to be able to provide customers, prospective customers, and the public with information about our products, services, and events.
- Provide Support and Customer Service: We use your personal data to provide support for products or services you have obtained from us and answer other questions. While providing technical support to you, we may sometimes have incidental access to data that you have provided to us or data that is located on your systems. This data may contain information about you, or your organization’s business, employees, customers, partners, or suppliers. This Privacy Statement does not govern our access to or handling of this information. The conditions regarding the handling and processing of that data are covered by the Software Agreement between you and Longitude 103. The personal data that may be collected and processed for this purpose includes the name, title, company name, email address,telephone number, postal address, account number, username/user ID, payment information, information about your use of the product or service.
- Enhance the Website Experience: When you use our websites and/or respond to our emails, we use the personal data you provide for the purpose of enhancing and customizing your experience on our websites and to deliver content and product and service offerings relevant to your interests. We may also use this information to help us improve and further develop our websites, products, and services. The personal data that may be collected and processed for this purpose
includes the name, title, company name, email address, telephone number, postal address, information about your use of the product or service, location information, inferences, information collected when you visit a website, such as IP address, browsing history, information on your interaction with the website, browser type and language, operating system, location, date, and time. It is in our legitimate business interests to improve the Longitude 103
websites, products, and services and to enhance our users’ experience with the websites, products, and services.
Longitude 103 will retain your personal data for as long as is required to fulfill the purposes for which the information is processed or for other valid reasons to retain your personal information (for example to comply with our legal and regulatory obligations, resolve disputes, enforce our agreements and for the establishment, exercise, or defense of legal claims).
How We Disclose (Share) Your Personal Data
Longitude 103 shall not sell your personal data to any third party. Longitude 103 discloses personal data for the following business purposes:
- Longitude 103 may disclose personal data to business partners and service providers in order to support our business operations, such as (but not limited to) fulfilling your orders, following up on requests, providing support and assisting Longitude 103 with sales, marketing and communication initiatives. These business partners and service providers include payment processors, financial service providers and institutions, postal or government authorities, market intelligence and consulting service providers, and information technology service providers. Longitude 103 trys to ensure that these technology service providers keep user information confidential and secure and not use it for any purpose other than the purpose for which it was provided to them. The categories of personal data we may disclose to these third parties include: contact information, including identifiers; account and commercial information; professional or employment-related information; internet or other similar network activity; location information; and inferences.
- Longitude 103 may disclose personal data as required by law or legal process, such as responding to a duly authorized and lawful request of a police or public authority (including to meet national security or law enforcement requirements), to enforce or protect the rights of Longitude 103, when such disclosure is necessary or appropriate to prevent physical harm or financial loss as permitted by applicable law, or in connection with an investigation of suspected or actual
illegal activity. The categories of personal data we may disclose to these third parties include: contact information, including identifiers; account and commercial information; professional or employment-related information; internet or other similar network activity; location information; and inferences.
- Longitude 103 may disclose personal data in the context of a business transaction involving part or all of Longitude 103, such as a merger, acquisition, consolidation, or divestiture. Such a transaction may involve the disclosure of personal data to prospective or actual purchasers, or the receipt of it from sellers. It is Longitude 103’s practice to seek appropriate protection for information in these types of transactions. Following such a
business transaction, you may contact the entity to which we transferred your personal data with any inquiries concerning the use of that information. The categories of personal data we may disclose to these third parties include: contact information, including identifiers; account and commercial information; professional or employment-related information; internet or other similar network activity; location information; and inferences.
- Longitude 103 may also disclose personal data to its affiliates and subsidiaries, including its parent company, Adaptive Resources, Inc. (ARI), for the business purposes described above, and transfer personal data to countries where Longitude 103 and ARI conduct business in accordance with the “Data Transfers and Privacy Shield Frameworks” section of this Privacy Statement. The categories of personal data we may disclose to these third parties include: contact information, including identifiers; account and commercial information; professional or employment-related information; internet or other similar network activity; location
information; and inferences.
Cookies and Other Technology
When you visit our websites, we may automatically collect information such as your IP address, information on your interaction with the website, browser type and language, operating system, location, date and time (i.e., the category above referred to as Internet or other similar network activity). We may also use cookies to collect information as you navigate our websites. A cookie is a small amount of data that is sent to your browser from a web server and stored on your device. The cookie may be placed by Longitude 103 or by an authorized third party. We use both session-based and persistent cookies on our websites. Session-based cookies exist during a single session and disappear when you close your browser or turn off your device. Persistent cookies remain on your device even after you close your browser or turn off your device. Longitude 103 categorizes the cookies on our websites into three categories: Required, Functional and Advertising cookies.
- Required Cookies: Required cookies are necessary to enable the basic features of the website to function. Longitude 103 uses some cookies that are
required for the delivery of services on our websites. Cookies that are required allow us to maintain and improve the safety and security of our websites, authenticate account users, allow you to access your private accounts on our websites, allow you to sign into different portions of our websites with the use of only one login, balance the traffic on our websites.
- Functional Cookies: Functional cookies allow us to analyze your use of the website to evaluate and improve our performance. Longitude 103 also
uses functional cookies to improve our service to you and personalize your web browsing experience, such as by gaining a better understanding of your interests and requirements regarding our websites. Cookies that Longitude 103 uses to improve our services and your website experience may remember your language and
site preferences, show you when you are logged into our system and allow you to remain logged-in for a period, help provide you with support services, remember your login information, and prepopulate forms that you have already completed. Longitude 103 also uses cookies that collect information about how you use our websites, including which pages you visit, and whether you experience any errors. These cookies help us improve our websites by measuring errors, testing designs on our websites, and helping us measure the traffic on our websites so that we can optimize our content accordingly. These cookies are used to help us improve how our websites work, understand what interests our users, and measure website quality.
If you do not want your information to be stored by cookies, you can manage your cookie preferences by using the options and tools made available to you by your web browser. You can configure your browser so that it always rejects these cookies or asks you each time whether you want to accept them or not. Your browser documentation includes instructions explaining how to enable, disable or delete cookies at the browser level (usually located within the “Help”, “Tools” or “Edit” facility). Please remember that Required cookies will remain and cannot be turned off. Please also understand that choosing to reject cookies may reduce the performance and functionality of our websites.
While Longitude 103 websites at this time do not recognize automated browser signals regarding tracking mechanisms, such as “do not track” instructions, you can express your privacy preferences regarding the use of most cookies and similar technology through your web browser.
Verification
Before responding to a request for information about your personal data, we must verify the request. Verification is important to protect your information and to help confirm that we are responding to a valid request and providing the response to the correct individual. To verify the request, we initially ask for at least two (2) or three (3) identifiers, such as name, email address and location. If we have a need to request additional identifiers to reasonably verify your identity, we will contact you and request additional verification. The information we ask to verify your identity may depend on your relationship with us.
Security
Longitude 103 intends to protect your personal data. We have implemented appropriate physical, administrative and technical safeguards to help us protect your personal data from unauthorized access, use and disclosure. For example, we encrypt certain personal data and we also require that our business partners and service providers protect such information from unauthorized access, use and disclosure.
Changes to This Privacy Statement
Longitude 103 reserves the right to make corrections, changes, or amendments to this Privacy Statement at any time. The revised Privacy Statement will be posted on this website. A notice will be posted on our homepage for 30 days whenever this Privacy Statement is changed in a material way, and the date of last update will be indicated at the top of the Privacy Statement. If you do not refuse the changes in writing within that notice period and you continue to use our websites, we consider that you have read and understand the Privacy Statement as changed, including with respect to personal data provided to us prior to the changes in the Privacy Statement. We encourage you to periodically review this Privacy Statement for any changes or updates.
How To Contact Us
If you have any questions about Longitude 103’s privacy practices or use of your personal data, please feel free to contact us at info@long103.io or by mail at:
Longitude 103
120 East 16th Street
Suite 207
Scottsbluff, NE 69361